OPPO Overtakes Apple To Be In The Top 2 In Terms Of Sales Value: GKF
New Delhi, 29th September, 2016 – OPPO Mobiles, an evolving global technology brand, has for the very first time overtaken Apple to reserve a spot for itself in the Top 2 smartphones in India by value in August 2016 as per GFK data. The brand has also clocked in a growth of 16% in comparison to the previous month.
This feat comes right after the launch of the Selfie Expert OPPO F1s in August. The Selfie Expert F1s came with a 16MP front camera and Beautify function apart from a 0.22s lightning fast fingerprint unlock and good battery endurance – a combination of powerful features desired by the young Indian consumers.
Mr. Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “India is a priority market for us. We have caught the trend that users, especially young generations like taking photos and selfies by phones. That’s why we have invested a lot in offering the consumers high-quality camera phones with a strong focus on front camera. Going forward we will continue investing in photography technology, design and offering the best consumer experience.”
Besides providing high-quality products, OPPO’s fast growth can also be attributed to the aggressive expansion of offline channel strategy and successful marketing campaigns targeted towards reaching out the young consumers. In the Indian market, OPPO has been expanding its offline presence by targeting 35,000 Point of Sales and 180 after sales service centres for giving its consumers a better experience.
By associating with popular platforms like Bollywood, Cricket and Entertainment, OPPO has been able to gain higher recognition in the Indian market. Taking their connection with the youth a notch higher, OPPO has planned something special this Diwali on Oct, 6th to kick start the festivities and give consumers the perfect Diwali gift!