LG’s #KarSalaam Initiative To Salute The Spirit Of The Indian Soldiers
New Delhi, January 17, 2017: Nation’s consumer durable major, LG Electronics India Limited is going to celebrate this 68th Republic Year of the country, with the launch of the #KarSalaam initiative, dedicated to Indian soldiers, today. The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces.
Through this initiative, LG will salute the soldiers’ spirit of selfless contribution and service towards the country. LG is committed to walk the extra mile, providing a good life to the citizens of India. Accordingly, the company will extend their support and solidarity to our soldiers who play a great role in ensuring that we lead a fearless and good life in this country.
LG will reach out to citizens through radio, on ground and digital communication to capture the wishes of the citizens of India for our soldiers. The company also plans to invite people through social media platforms and encourage them to #KarSalaam (express their gratitude). All Indians are invited to post their wishes for soldiers on www.karsalaam.in. LG also seeks participation from the families of the soldiers to send their heartwarming messages to their near and dear ones who brave all odds to protect our country.
Taking this campaign forward, LG will be contributing a certain amount on every LG product purchased till 26th January towards the ‘India National Defence Fund’, which is dedicated to the welfare of soldiers.
At the launch of this campaign, Mr. Amit Gujral, Head – Corporate Marketing, LG Electronics India said, “We salute the spirit of our soldiers who valiantly give up their life to protect the country but hardly find an opportunity to reach out to them. Therefore, we took this initiative to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. We invite all to pour their heart out and leave no barriers to reach out to them. As a small token of our effort to salute the spirit of India, LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers. Let’s celebrate heroism, patriotism and a good life! #KarSalaam”.