spocto™, a Multi-Channel Analytics Marketing Platform, Brings Targeted Consumer Engagement to India
spocto™, a new and cutting edge big data analytics marketing platform, empowers businesses to successfully communicate with customers by understanding their behavior across multiple digital channels and reducing spam. Its hyper-local digital monitoring tracks the consumers’ most frequented channels, favored time and interests, and creates customer profiles based on proprietary logic, called ‘spocto™ profiles’, which provide clarity on their changing behaviour across platforms. Using these insights, spocto™ advises brands on the preferred platform and time to communicate with relevant audiences, thereby, optimizing marketing budgets and increasing conversion rates.
spocto™ received investments of over USD 2 Million from its parent company, Intelligentia and is planning to raise funding of around USD 7-10 Million by Dec 2016 for acquisitions and technology Integrations.
spocto™’s expertise extends across various marketing channels that include social media platforms like Facebook, Twitter, Linkedin, emails, voice and Text. While it provides 360 degree actionable insights into the preferences of the urban population, spocto™’s multi-lingual platform vigorously delves into the semi-urban and rural sections, a current difficulty for most brands, to guarantee a success rate across geographies.
In addition to reducing marketing spam, through round-the-clock monitoring, spocto™ is able to successfully provide targeted communication in an environment friendly manner.
Key services offered by spocto™ –
- Multi-lingual and multi-channel customer engagement platform: Expands the brand’s view of the customer and helps connect with rural and urban audiences effectively across channels and platforms
- Data analytic engine: Get real-time actionable insights to improve marketing-mix
- Digital footprint: Map and monitor the continuously changing customer digital footprint while simultaneously engaging in conversations online across social media
- 360 degree of view of customer: Customer lifecycle understanding and management
- Analytics for all digital channels: Hyper-local tracking of all customer engagements and global reach of campaigns with geo-fencing reporting
- Single Application Program Interface (API) integration: Integration with multiple databases and file systems
“Customers lead multi-device, multi-platform lives and the digital touch points to reach them are constantly changing. They are bombarded with a constant flood of marketing messages from a single brand, across platforms. In most cases, instead of communicating a positive message, this leads to brand noise,” said Sumeet Srivastava, Chief Executive Officer, spocto™, “Through Spocto™, we aim to ‘unspam’ the customer and enable businesses to communicate with them in a budget efficient manner. Our thorough monitoring ensures streamlined communication so that a brand’s message reaches the relevant consumer only at the time and on a platform that is most suitable for them.”
“Researches have shown that the 62 trillion spam emails sent each year waste 33 billion kilowatt hours of power, or enough to power 2.4 million homes. Our methods, apart from guaranteeing a better ROI through channel and budget optimization, are eco-friendly and help reduce carbon footprint,” said Amit Gupta, Chief Operating Officer, spocto™, “Our single dashboard set-up further simplifies the user experience, orchestrates cross-channel engagement and provides heat maps to understand brand conversations, zoomed up to city level.”
spocto™’s clientele includes a large number of brands like Future Retail, Motilal Oswal, Wunderman, Lupin, CarDekho, CenturyPly to name a few, that are already benefitting from its dynamic and unique services.
Funded by Intelligentia, spocto™ is a big data analytics marketing platform that analyses all digital touch points including Facebook, Twitter, Linkedin, mobile and email to facilitate respect based marketing. An innovative, multi-channel consumer engagement platform, spocto™, through advanced analytics, streamlines brand communication and recommends the preferred digital platform to reach a customer. Through hyper-local tracking mechanisms, spocto™ creates individual customer profiles which reflect their behaviour across digital mediums. With the information generated, the company helps brands target relevant audiences by providing insights on the most frequented platforms, preferred time and interests. This multi-lingual platform has an expertise in providing 360 degree actionable insights into the preferences of the rural, urban and semi-urban population.