Housejoy Gears Up to Help your Maid Breathe Easy this Diwali | Digital Conqueror

Housejoy Gears Up to Help your Maid Breathe Easy this Diwali

The Diwali holidays are fast approaching and everyone is pumped up for it. The reasons though, are myriad. For some, this is the time to meet old friends and family members; others just want the sweet bliss of extra sleep. No one however, wants to spend their Diwali morosely scrubbing their floor, least of all your friendly neighborhood bai. Diwali cleaning is a task that would have probably stumped Hercules, and your poor Bai is just a mere mortal. Housejoy has realized that this perilous task needs a little consideration.

Keeping in mind the hassle of Diwali cleaning and the urge to impress your near and (not so) dear ones, home cleaning is a task best left to professionals. This is the insight that Housejoy captures beautifully in their new digital campaign around #happyfestivities. The tongue in cheek video shall incite quite a few chuckles along with a resonance with the message. The video can be viewed here –

Rashi Lachhwani – Category Head at Housejoy says, “We believe that Diwali is a time to kick back and relax, and spend some quality time with one’s family. That can never be done if you’re constantly fretting about cleaning your house. The professionals from Housejoy shall take away all your worries as they expertly tackle all the nooks and crannies of your House. This campaign seeks to communicate just that. A squeaky clean house is just a tap away!”

Shinoy Thomas, Graffiti Collaborative added, “Our concept is based on the insight that Diwali cleaning is usually left up to the woman of the house and the maid. It ends up being a painful experience. Housejoy comes in at this stage as the savior to help all ladies enjoy the best parts about Diwali and leave the dirty bits to us!”

Conception & Execution  Graffiti Collaborative
Agency – Graffiti Collaborative
Credits  Housejoy

About Housejoy

Housejoy is the leading provider in the home services space. They are pioneers in providing high-quality on demand home services, supported by a team of dynamic, capable and trusted professionals. Housejoy launched in January 2015 to provide an aggregation of services to customers ensuring punctuality, quality and reliability. They perform a wide variety of services ranging from maintenance and home repairs to high-quality plumbing, electrical services, home cleaning and computer repairs. Housejoy additionally offers specialized services in beauty and in-house bridal make-up and are expanding their service portfolio. Housejoy will also take care of your laundry and dry cleaning, with pickup and delivery right at your door step. Within a brief time, Housejoy is operational in 5 cities across the nation and has raised 4 $Million funding in series A from Matrix Partners and has raised 23 $Million in series B led by Amazon and included new investors Vertex Ventures, Qualcomm, and Ru-Net Technology Partners

To know more about Housejoy, please visit:

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh


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