Hailing the festive season, PayUmoney announces its Diwali Shopping festival ‘Fayda Fest’
Extending the festive cheer beyond Diwali to maximize shopping benefits for consumers
New Delhi, November 9, 2015: – Enthused by the mega success of #FaydeKiAadat, PayUmoney has fashioned yet another exciting shopping festival on the auspicious occasion of Diwali called the ‘Fayda Fest’. It is a profoundly tailored campaign; with the objective of benefiting the consumers in the categories they shop for the most. The campaign kick starts on the 9th of November and will be on beyond the festive season of Diwali, so as to offer maximum benefit to the valued PayUmoney consumers. The shopping fest will be piloted on a separate and a brand new landing page and consumers can indulge in the shopping extravaganza at www.payumoney.com/faydafestival/
Elaborating on the campaign, Mr. Nitin Gupta, CEO & Co-founder, PayUmoney commented, “The campaign was designed and finalised after several brain storming sessions. We realised that we didn’t want to run a generic shopping fest offering discounts on products that people buy once in a month or a year. We wanted a value added campaign over and above the concessions we offer. Based on this line of thought, we devised a campaign that would make a more concrete offer for our patrons and has a meaningful impact on their lifestyle this Diwali.”
The shopping fest, which is expected to last a minimum of three months, will exhibit products from two different categories viz. food and grocery as of now and will add more categories such as hyper local and taxi bookings going forward. Under the said campaign, PayUmoney is offering 10 percent cash back which is capped at Rs.50. Adding to the flavour of the seasonal campaign are some of the top players of the industry viz. Tiny Owl, Food Panda, Grofers, Nature’s Basket, Jugnoo etc. PayUmoney is also likely to announce the addition of a Hyper Local services category soon. Extremely positive about the campaign, team PayUmoney wishes all its patrons a happy and prosperous Diwali.