Glenfiddich India Launches The First Ever Virtual Reality Distillery Experience In India
New Delhi – August 31, 2016: Glenfiddich India has organized for the first time in India a Virtual Reality distillery tour, to be experienced for the first time at the launch event of “The Mavericks” which took place at The Westin, Gurgaon, Delhi on 31 August 2016.
Staying true to its Maverick stature, Glenfiddich has launched a distillery tour with a difference – whisky enthusiasts can now visit the famous Glenfiddich Dufftown distillery using ground breaking virtual reality (VR) technology. The VR experience, called “Journey into the Mind of the Malt Master”, is an ambitious project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, highlighting the mastery and craft of single malt whisky production.
Users are taken on a 360° journey and start by soaring above the Speyside countryside and from there they are plunged into the distillery. They are given a unique perspective from inside a mash tun, steaming copper pot stills slide past, fermenters drop down and thousands of casks in the warehouse build up around them. Hosted by a charming Scottish guide, the iconic Glenfiddich stag makes a memorable appearance or two.