Dataxet continues to expand its footprint across Asia with acquisition of Sonar Platform and NAMA | Digital Conqueror

Dataxet continues to expand its footprint across Asia with acquisition of Sonar Platform and NAMA

SINGAPORE – Media
OutReach
– 1 July 2020 – Dataxet, a data intelligence company, has
announced that it has acquired Sonar Platform in Indonesia along with News and
Ads Monitoring Agency (NAMA) in Malaysia. This marks Dataxet’s latest efforts
in building its network of data intelligence capabilities across Asia,
following its joint venture with Truescope in Singapore.

“The strategic acquisitions of recognised companies such
as Sonar Platform and NAMA marks Dataxet’s progress in building its branded
network of integrated data intelligence in Asia following the launch of
Truescope Singapore,” said David Liu, CEO & Co-Founder of Dataxet.
“Securing presence in key commercial markets across Asia is part of our plan to
provide a truly ‘best-in-class’ data intelligence at scale while ensuring localised
expertise and context.”

Amien Krisna, Founder and CEO of Sonar Platform, who will join
Dataxet’s executive board after the acquisition shares, “I’m excited to
join the Dataxet Group and look forward to the opportunities that the
combination of our expertise will bring. Sonar Platform has a track record of
delivering insights with the use of smart technology which we want to bring to
the Dataxet network.”

Ooi Kiam
Hong, CEO and Founder of NAMA adds, “I trust in the team’s vision of building a
robust and next-generation data intelligence network — one that continuously
focuses on product innovation, technology and talents to deliver smarter insights for clients.”

1. Sonar Platform, founded in 2015, boasts of two state-of-the-art intelligence modules:

i.      Sonar Analytics — intelligence platform that combines social media, digital media, print media and
marketplace data sources aimed at delivering mission critical insights and
automated insight reports on demand. Using artificial intelligence, the
application can automate the immense processing, analysis and reporting
of billions of social and digital media to capture
and analyse sentiment, trends and industry content.

ii.     Sonar Influence — end-to-end social media
influencer management platform covering
influencer discovery, campaign management and intelligent reporting aimed at
optimising branded influencer campaigns and maximising ROI.

iii.      Crisis
support, audience profiling, campaign reporting and bespoke audits are some
examples of its strategic add-on services provided for its clients beyond these
intelligence platforms. The company’s portfolio includes a range of well-known
global brands across diverse sectors such as Microsoft, Grab, Huawei and
AirAsia.

2. News and Ads
Monitoring Agency (NAMA
) was founded
in 2006 and has grown to be the largest independent media monitoring company in
Malaysia.

i.      Provides a
full range of traditional media monitoring service with comprehensive coverage
across print, broadcast and radio. 

ii.      Amongst its services,
the company also delivers customised media measurement and insights reports to several
global and local brands from industries such as travel, financial services and
telcos.

Jason Lee, Co-Founder and Managing Partner of Dataxet
adds, “While the COVID-19 pandemic has certainly affected parts of the economy,
Dataxet is not slowing down and instead, looking forward to ensure that we stay
ahead of what the market needs and be at the forefront of the industry in
providing smart, accurate and actionable intelligence. Growing a diverse and
creative pool of talents, starting with Amien, along with continuous product
innovation and creative collaborations, will be our key priorities as we look
to grow Asia’s ‘best-in-class’ media and data intelligence network and
capabilities.”

News Source: MediaOutreach

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