Udaipur, Rajasthan, India:
One of the first global companies to break all the critical barriers of taste, price, and shelf-stability at room temperature, GoodDot is perfectly poised for explosive growth with the help of this investment and support from Sixth Sense Venture, India’s leading consumer venture fund. This marks the first VC investment in the plant-based meat space in India. The investment will enable Udaipur-based GoodDot to further cement its leadership status in the plant-based meat space in India while supporting its international growth, on the back of increased emphasis and spend on R&D, marketing, and channel broadening.
The Company sells through direct-to-consumer channels, e-commerce platforms as well as 7500+ offline stores. GoodDot has recently launched its products in Canada, Dubai, Nepal, South Africa, and Singapore, and plans to cover the US and Europe in the months ahead. It is also working on expanding the rollout of its retail QSR outlets under two formats ‘GoodDo’ and ‘GoodKhana’, which are currently in Mumbai, Delhi, Udaipur, and Kathmandu.
“We are delighted to have concluded this round of funding with Sixth Sense Ventures, led by Nikhil Vora. The synergy and alignment of both the vision and the expertise with Nikhil and the Sixth Sense team is something which excites us beyond words. This is the epitome of an ESG-focussed investment. We are confident this strong partnership will enable GoodDot to position itself as a force to be reckoned within the space of plant-based meats not only in India but across the world,” says Abhishek Sinha, CEO & Co-founder of GoodDot.
Nikhil Vora, Founder and CEO of Sixth Sense Ventures, said, “we believe that going forward, consumption preferences will evolve increasingly fast towards meat alternatives on the back of health, ecological, or compassion-related reasons. In the US, plant-based meat has grown over $1B in sales, growing 40% y-o-y, while the animal-based meat industry is degrowing. Validation by HORECA is critical for a new food category, and with endorsement by leaders such as Dominos and other institutional customers, GoodDot has emerged to be the leader in plant-based meat in India. This fits well into Sixth Sense’s thesis of investing in the Consumer of Tomorrow, with evolved consumption habits, with the company catering directly to this change in behavior through alternative meat products. Super elated to be part of a business which is trying to make the world a compassionate place.”
Globally, meat substitutes is a $20 billion market, which seems to have just scratched the surface and is all set to disrupt the $1.4 trillion organised meat industry. The pace of this disruption is expected to increase exponentially as the pandemic has accelerated the consumption of meat-alternative products globally. India is steadily acquiring a taste for plant-based meat substitutes and this space is primed for exponential growth in the coming days and the country could also play as an important supplier for the global plant-based meat industry, considering the availability of skilled manpower and abundant Agri and Agri-processing resources.
J R Laddha Financial Services was the exclusive advisor to the deal. Satish Ganega, VP- Investment Banking, who was advising GoodDot on the transaction says, “Excited to see the ace investor place confidence in a breakthrough product and a passionate team. It would be interesting to see this collaboration take on the global industry titans in the coming years.”
GoodDot is the leading plant-based meat company in India. Founded in 2016, GoodDot has developed proprietary state-of-the-art technology that replicates the taste, texture, and flavour of plant-based chicken, mutton, beef, etc. using purely plant-based ingredients, resulting in tasty, healthy, and cruelty-free way to produce meat with a very sustainable environment footprint.
About Sixth Sense Ventures
Sixth Sense Ventures is India’s first domestic, consumer-focused venture fund – Investing in the Consumer of Tomorrow…Today! Our core philosophy lies in partnering “early” with first-generation entrepreneurs that are disrupting large & sticky consumer categories and helping them create value by being a good sounding board. Founded in 2014, Sixth Sense Ventures currently manages over $350M across three funds and has been ranked as one of the top-performing AIFs (Alternate Investment Funds) in India by CRISIL. Fund investments – Hindustan Foods, LEAP, Soothe, Veeba, Nobel Hygiene, Stylam, Eupheus Learning, Bira, Vahdam Teas, Bombay Shaving, FRAAZO, Fullife Healthcare, Open Secret, Saffron Stays, Parag Milk, MyHealthcare, Fitternity (acquired by Curefit), amongst others.