Lightbox Leads USD 32 MN Investment in Agri Tech Startup WayCool Foods | Digital Conqueror

Lightbox Leads USD 32 MN Investment in Agri Tech Startup WayCool Foods

WayCool Foods & Products Pvt. Ltd.


Chennai, Tamil Nadu, Bengaluru, Karnataka, India:

  • Funds will be used to strengthen technology backbone across the agricultural value chain
  • WayCool Foods works with nearly 40,000 farmers across the country growing at a CAGR of 325%

Chennai-headquartered WayCool Foods has raised U$32 Mn in a combination of equity and debt in its Series C round, the company said in a statement yesterday. The round was led by Lightbox and saw participation of FMO, the Dutch entrepreneurial development bank, as well as its current investor LGT Lightstone Aspada. The company has also partnered with InnoVen Capital to raise venture debt as part of this round. Veda Corporate Advisors was the exclusive advisor to the transaction.

WayCool Foods procures, processes and distributes a wide range of food products including fresh produce, staples and dairy products, moving over 250 tonnes of food every day to 8,000 enterprise clients across Southern India. The company operates a soil-to-sale model, engaging deeply with a base of nearly 40,000 farmers to improve farm income, while bringing efficiency through its direct supply chain model.

The company has stated that it will use the funds raised to automate its supply chain and build the next layer of data analytics required to strengthen supply chain efficiency. It will also develop and expand its range of value-added products to enterprise and retail customers.

Karthik Jayaraman, Co-Founder and CEO, WayCool said, “We are committed to building a lean, efficient and profitable enterprise that makes social impact an integral part of its operations. Lightbox’s deep experience in technology and brand building will greatly help us as we strengthen our digital backbone, and our move into value-added products. FMO’s guidance will be of essence in building a culture of impact orientation across the organization and staying true to the course.”

WayCool is developing a range of branded products and currently has brands such as Freshey’s, Kitchenji, Madhuram and Shuddha. Given our direct relationships throughout the supply chain, it gives us the ability to better project demand and supply for products across various categories such as Fruits, Vegetables, Dairy, Staples, etc.

“We have spent time with the remarkable team led by Karthik and Sanjay at WayCool and the community of farmers on their platform,” says Prashant Mehta, Partner at Lightbox. “We’re thrilled with the achievement and the focus they have on leveraging technology to solve the massive challenges in the food supply chain. We look forward to working with them and positively impacting the livelihood of farmers and build a long-term sustainable business.”

WayCool will also deploy its funds to deepen and widen ‘Outgrow’, its agricultural extension program. The company has recently announced the set-up of its first Agricultural Research Station, where it will collaborate with multiple startups to bring the most relevant production technologies to its expanding farmer base.

Linda Broekhuizen, Chief Investment Officer at FMO, “We are proud to be a partner of WayCool. The company leverages technology and innovative concepts to improve logistics and distribution services. Therefore, value chains are optimized thereby realizing reduced food waste. The company is also highly impactful on the social side as it sources its produce from over 35,000 smallholder farmers that benefit from higher prices and improved yields. In addition to this, it provides employment to over 900 people. This is FMO’s first Agri Tech deal under the new Ventures Program, which focusses on Fintech, Off-Grid Energy, and Agri Tech. We look forward to supporting the company to become the largest and most impactful food logistics & distribution company of India.”

WayCool has stated that it intends to accelerate its path to profitability and will focus on maintaining as well as further improving its lean, capital efficient model.

WayCool has previously raised two rounds of funding from Aspada, LGT Impact Ventures, Caspian Impact Investment, and Northern Arc Capital Ltd.

About WayCool Foods Pvt. Ltd.

WayCool Foods, founded in July 2015 by Karthik Jayaraman and Sanjay Dasari, is one of India’s fastest growing Agri-Tech companies. Focusing on food development & distribution and leveraging innovative technology to scale-up and operate a complex supply chain, WayCool Foods has grown quickly while maintaining a focus on responsible scale. The company operates a full stack, broadline product range across multiple channels and categories like fresh produce, staples, value added products, and dairy, serving over 8,000 clients in the general trade, modern trade, and food services space.
About Lightbox

Lightbox is a Mumbai based venture capital firm that builds consumer technology businesses and has raised a total of $400 Mn. Recent investments include Dunzo, Bombay Shirt Company and Nua. It has also invested in Rebel Foods, Melorra, Embibe and other brands and tech enabled businesses.

About FMO

FMO is the Dutch entrepreneurial development bank. As a leading impact investor, FMO supports sustainable private sector growth in developing countries and emerging markets by investing in ambitious projects and entrepreneurs. FMO believes that a strong private sector leads to economic and social development and has a close to 50-year proven track-record of empowering people to employ their skills and improve their quality of life. FMO focuses on three sectors that have high development impact: financial institutions, energy, and agribusiness, food & water. With a committed portfolio of EUR 9.7 billion spanning over 85 countries, FMO is one of the larger bilateral private sector developments banks globally.

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Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh


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