Watch Pepsi IPL 2014 On Mobile Thanks to Aircel & DigiVive Partnership

New Delhi, April 21, 2014: Aircel, one of India’s leading telecom players, today, announced Pepsi IPL streaming on Aircel nexGTv powered by DigiVive. Through this association, Aircel customers will be able to watch Pepsi IPL matches on their mobile anywhere, anytime at an affordable price. The customers will be able to activate this service through USSD strings which will include Live TV and Data benefits. Aircel nexGTv is available as an application for Android and iOS devices and also as a WAP for feature phones.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “We are delighted to partner with DigiVive for nexGTv, an innovative Live TV product that will redefine user experience. With this association with DigiVive, we are able to give our customers an experience to watch the Pepsi IPL on their mobile phones which will cost them as low as Rs. 29 for a day and provides 200MB of data benefits along with one day of free Aircel nexGTv subscription.”

He added, “For customers, the quality and speed of video streaming is a challenge that hinders the smooth viewing of Live TV. The technology brought to us by our partner, DigiVive, will enable our customers to get seamless viewing experience to enjoy the Pepsi IPL extravaganza among other TV channels. We are extremely excited to launch this service which is a great platform for us to connect and engage with our target audience, especially the youth.”

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About the association with Aircel, G.D Singh, Director, DigiVive said, “We have been associated with Aircel for the last one year and are glad to take this relationship forward. Aircel nexGTv will enable the cricket enthusiasts to watch their favorite team play – anytime, anywhere. We work towards giving our audience the best of experience, at the best cost and with this partnership; we are able to do just that.

The details of the service under the Data bundled offer are:

MRPsData OfferingValidityUSSD String
USSD29200 MB1 Day*121*820#
69500 MB7 Day*121*830#
129800 MB30 Day*121*840#

**After the pack validity is over applicable browsing charges as per the customer plan would apply

The customers can also activate the service without Data Benefits by sending an SMS MYTV to 5800000. The price points will be Rs. 5/ DayRs. 25/ 7 Days and Rs 99/ 30 Days. The service can be availed by 2G and 3G customers.

Aircel always strives to bring innovation in its products and services for its customers. The company understands the needs of its customers and through this partnership aims to bring alive the dream of watching LIVE match on the move. Since Pepsi IPL has just started, the introduction of this product is aptly timed for the cricket fans.

nexGTv is one-of-its-kind service and various features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer care support call center makes it very unique from other prevailing mobile TV services in India. It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. Also, it offers best of content with top channels such as Sony bouquet, India Cast, Aaj Tak, Asianet, Raj Channels etc. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network.
Pepsi IPL is one of the biggest global sporting extravaganzas in the world and a tournament of such global pedigree provides myriad of opportunities for brands. Pepsi IPL has only grown in stature over the last six editions and continues to keep its fans and followers entertained on the edge of their seats. Aircel continues to support the tournament and its association with Chennai Super Kings, through exciting customer engagements which helps immensely to its brand value and resonates well with the youth.

Aircel recently launched a unique consumer initiative with Chennai Super Kings – Aircel High Flyer Contest. The contest gives lucky winners a rare opportunity to FLY with the CSK team, stay in a hotel and get match tickets to watch a cricket match. Aircel is giving this big opportunity to its customers to have an access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life. Aircel is also running some interesting VAS and digital contests for its customers during the IPL with some exclusive content – pictures and videos of CSK and IPL.

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh