Aircel Launches Consumer Initiatives With Atlético De Kolkata To Bring Bengal Closer To Its Football Heroes

[dropcap]K[/dropcap]olkata, November 6, 2014: Fueling the spirit of millions of footfall fans, Aircel, one of the leading mobile service providers in India, today announced a unique consumer initiative – ‘Fatafati Ride’ Contest with Atlético de KolkataThe contest will give once-in-a-lifetime opportunity to the lucky winners to meet their favorite football team stars, share their experiences and spend a wonderful time travelling with the entire Atlético de Kolkata team in their very own caravan. Aircel launched this initiative especially for its customers in Kolkata and West Bengal.

 

Sanjeev Garg, Business Head, Aircel-Kolkata and Rest of West Bengal, said, “As we move towards a multi-sport culture with the country’s undying spirit, energy and youthfulness,  we witness that football’s popularity as a game in India has grown exponentially over the last few months. For Bengal especially, the outstanding performance of Atlético de Kolkata in the Indian Super League has turned the game into nothing less than a grand celebration. We are delighted to launch the ‘Fatafati Ride contest’ that will give the lucky ATK fan a dream-fulfilling experience and a memorable day of his live. We are confident that such an initiative will add a lot of joy and excitement to the football celebrations and help deepen our bond with the consumers, who are as passionate about the team as us.”

Further adding he said, “Aircel is also launching the new ad campaign on the theme of ‘Fatafati Ride’ which will go on air from 8th November.”

Commenting on the campaign, Sourav Ganguly, Legendary Cricketer and Co-owner of Team Atlético de Kolkata, said, “By far, Atlético de Kolkata has maintained the top position in the Hero Indian Super League which we call a “Fatafati” performance. This has brought an insurmountable joy to all the fans of the team. We’re happy to have Aircel as our principal sponsor, and truly believe that its consumer initiatives will resonate with the emotions of all ATK fans. And, our team is as excited about engaging with its fans as the fans themselves.”

Aircel-ATK posterAs part of the ‘Fatafati Campaign’, all prepaid customers recharging with the special ‘Fatafati Recharge’ are eligible to participate in this consumer promotion. Priced at just Rs. 197, the special recharge will offer 1GB of 2G/3G data, 1000 SMS (Local and National), 100 local minutes and free Football Alerts. Non-Aircel subscribers can participate in the promotion by buying a new Aircel prepaid connection.

To deepen the engagement with the consumers using social media platform, Aircel launched augmented reality football for the ATK fans to play and win the chance to meet ATK players, match tickets and ATK merchandise. Aircel has also introduced interesting VAS offers and contests where customers get a chance to win match tickets, ATK merchandise and get updates of the team’s progress through a customized ATK football pack.

Aircel’s new ad campaign is based on its brand philosophy to “Do a Little Extra” by offering the customers innovative products and services. This campaign takes its inspiration from the fact that getting up close and personal with one’s favorite star is always a dream come true. The similar thought has been captured in the new TVCs through moments, expressions and interactions which highlight the excitement and joy of getting to know your stars a little extra. These films not only aim at bringing football fans closer to the team & the sport, but are also an expression of how Aircel constantly strives to bring that extra magic into the lives of its customers.

To watch the new Aircel ad campaign, please click on:

http://youtu.be/byqHJofh0mA; https://www.youtube.com/watch?v=YZk_-woJG0c&feature=youtu.be

 

 

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh