TCL TV Sustains 3rd Position in Global TV Market: Emerges as the Fastest Growing TV Brand in India

TCL Multimedia Technology Holdings Limited (“TCL Multimedia”), one of the leading innovators in developing TV technology and products, has announced the sales volumes of its TV products from April to June (the “second quarter”) and from January to June 2017 (the “first half”). The numbers are a clear indication of TCL’s emergence as one the top TV brands in the world.

TCL Multimedia’s LCD TV sales have seen a staggering upsurge, for the first half of 2017, LCD TV sales volume rose by 12.2% to 9,603,392 sets, out of which sales volumes of smart TVs and 4K TVs increased by 49.8% and 45.6% to 6,119,663 sets and 2,226,920 sets, respectively. The numbers here are speaking for themselves, of the rising popularity and the upward growth trajectory of TCL TV’s. It has been amongst the top 3 TV brands in the world, and is providing stiff competition to LG and Samsung.

TCL formally launched in India in July 2016, and has, in such a short span of time managed to be among the top TV brands in the country. This rate of growth has been unprecedented in the Indian market and has been pivotal in offering pioneering technology to the Indian masses. TCL is now the bestselling Smart TV seller on Amazon and its immense popularity was reaffirmed on the Amazon Prime Day sale, when TCL TV’s were sold out in a span of just 10 minutes. In addition to this, TCL aims to grab a bigger chunk of the Indian TV market, with aggressive launch plans in the pipeline and plans to start its offline business are also underway. In addition to this, TCL has raised the benchmarks even further by introducing Google Certificated Android TV P2M & C2 Series, which is set to change the face of the television industry in the coming months.

TCL further expanded its business with increasing sales channels and active engagement in branding campaigns. In the first quarter of 2017, TCL ranked third in global shipments according to independent research house HIS. The company also ranked third in North America in the first quarter with a 13% market share in TV shipments in the market, as published by IHS. In terms of sales volume, TCL ranked No.4 in America with a year-on-year growth of 116% in May, according to NPD. Besides, TCL dominates Amazon.com TV sales in the US, with the top five best-selling TVs being TCL products. TCL has proactively expanded its sales channels with increasing retail points at Best Buy, Wal-Mart, Target, Costco and Sam’s Club. TCL has gained popularity in North America due to its multiple sales channels and active engagement in branding campaigns with strategic partnerships, such as its sponsorships of NBA’s Minnesota Timberwolves and Lynx, soccer team San Jose Earthquakes, Hollywood TCL Chinese Theatre and the Ellen Show.

In Europe, TCL introduced the C70 TV Series in major cities in France, Italy and Poland. The C70 comes with WCG true-to-life colors, HDR Pro producing unrivalled blacks and high contrast images with all details. It has a JBL high-class luxury sound system, and the latest Android M operating system. This series saw massive success in Europe and has helped TCL firmly establish itself as one of the best TV brands in the continent.

TCL has now raised the bar even higher, as they shall be launching TCL Real Smart” TV’s P2M & C2 Series shortly. These two products with exquisite features will further help TCL to strengthen its position in Indian Market.

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + internet” and “products + services” as the main direction, it strives to build a comprehensive ecosystem for smart TVs that provides users with an exquisite experience with its smart products and services. The Group ranked No.3 in the global LCD TV market with a market share of 9.0% in 2016 according to the latest IHS Technology and the Company’s shipment data. The Group is included in the eligible shares list of the Shenzhen-Hong Kong Stock Connect. For more information, please visit its website: http://www.tclindia.co.in/.

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh