Smart Technology Boosts Energy-efficient Solutions for India’s Screw Compressors Market

Make in India, National Manufacturing Policy (NMP), and Goods & Services Tax (GST) implementation are expected to aid the growth of core sectors, thereby contributing to a new demand for screw compressors. Nevertheless, smart technology envisioned to be the future of manufacturing with intelligent, efficient, self-diagnosing, and wireless technology set to gain prominence. Renewed supplier/third party focus on augmenting services infrastructure coupled with changing end-user approach to equipment purchase are augmenting the opportunity landscape for screw compressor service providers.

Frost & Sullivan’s “India Screw Compressors Market Outlook, 2017” reveals that the screw compressor market generated revenue of INR 14,300 million in 2015 and is expected to register a CAGR of 6.3% through 2020. The research evaluates macroeconomic and socio-political developments and analyses existing and upcoming government policies and their impact on the sector’s growth. Key end-user industry drivers, business challenges, market size, competitive scenarios, and a short-term investment outlook are also provided.

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“Oligopolistic nature of the market translates to high concentration of revenues among the top 4; global majors like Kobelco, BOGE, Aerzen, Sullair, Hitachi are struggling to increase their market share in the Indian market. Prudent account management and ability to create their own niche will define the success of the companies intending to enter the Indian market”, said Virein Kumar Yadlapalli, Principal Consultant, Frost & Sullivan.

In a highly consolidated ecosystem, compressor manufacturers should:

  • realign their marketing efforts to highlight the total cost of ownership, with an emphasis on energy efficiency and service value proposition;
  • assign more weightage to “Service” as a dedicated source for revenues, focusing on world-class infrastructure and service force competency; and
  • create their own niche through prudent key account management for the food & beverage, pharmaceutical and electronics sectors. 

“The introduction of energy conservation standards for compressors by the Bureau of Energy Efficiency coupled with end-users preference for greater weightage on total lifecycle cost are factors propelling the installation of screw compressors” noted Yadlapalli.

India screw compressors market end-user segments include: Oil and Gas, Petrochemicals, Chemicals and Fertilizers, Power Generation, Food and Beverages, Pharmaceuticals, Metals and Mining, and General Industrial Manufacturing such as electronics, general machinery, and fabrication among others. Heating, Ventilation, and Air Conditioning, and others segments like Automotive, Textiles, Water and Waste Water, Plastics, Pulp and Paper, and Sugar have been analyzed as well.

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Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh