Panasonic Arbo Powered Intelligent Smartphones Eluga Ray Max And Eluga Ray X Exclusively Available On Flipkart

Smartphones with Panasonic’s AI assistant available starting 17th April, 2017

New Delhi, April 13, 2017: In its effort to stay committed to simplifying technology, Panasonic India Pvt. Ltd, a leader in innovation, forayed into the world of Artificial Intelligence (AI) with its in-house developed virtual assistance ‘Arbo’ in its two new smartphones –Eluga Ray Max and Eluga Ray X. Arbo, the virtual buddy with AI is derived from Esperanto and means a framework that supports climbing plants. The newly launched smartphones Eluga Ray Max and Eluga Ray X  are priced at Rs. 11,499 (32GB), Rs.12,499 (64GB) and Rs. 8,999 respectively, and will be available exclusively on Flipkart from April 17, 2017, onwards.

The Virtual assistant is a self-learning technology that understands the user behaviour and then maps their daily activities for them accordingly. With its ‘location identification’ feature, it recognizes the places often visited by the user and sends out prompt responses asking them to make changes to their phone settings. The AI-powered assistant takes care of all the daily tasks and activities like calls and messages that need to be framed and sent out on a regular basis. It also keeps a detailed list of all the applications functioning on the smartphone, gathers detailed information on their habits and informs them about it accordingly.

The Eluga Ray Max weighs a mere 165 gms and sports a 16 MP rear camera with professional mode and an 8 MP front camera with a selfie flash, a feature which enables the user to take perfect selfies even in the darkest spots. The Eluga Ray Max is powered by 1.4GHz 64bit Octa Core Qualcomm Snapdragon Processor paired with 4GB RAM and comes with 64GB and 32GB internal memory variants that can be expanded up to 128GB. It is also equipped with a Front Finger Print Sensor in collaboration with ‘Android for work’ which provides the smartphone with an impenetrable security that can be surpassed only by the designated user.

panasonic eluga

The Eluga Ray Max and Eluga Ray X runs on an Android 6.0 (Marshmallow) platform, featuring a metallic body along with USB 2.0 with OTG support, Ambient Light sensor, Accelerometer, Proximity sensor and houses a battery capacity of 3000mAh with Qualcomm Quick Charge 3.0 and 4000mAh respectively. The 4G and VOLTE enabled smartphones – Eluga Ray Max and Eluga Ray with premium look comes with 5.2-inch and 5.5-inch IPS LCD Screen respectively and will be available in Gold and Space grey colour.

Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “Further to taking forward the legacy of the highly successful Eluga series, we are happy to inform that our new AI assistant – Arbo featured smartphones Eluga Raymax and Ray X will be available on Flipkart from 17th April onwards. With increased internet penetration and growing popularity of online shopping, combined with growing demand for smartphones, we have exclusively tied up with Flipkart in order to reach out to our customers in every corner of the country. With this partnership, we aim to make technology accessible to all and amplify our reach to a larger audience.”

Key Features:

MODEL NAMEEluga Ray MaxEluga Ray X
DISPLAY SIZE, TYPE & RESOLUTION5.2 IPS(13.2cm) FHD (1080×1920 pixels), Corning Gorilla Glass 35.5 IPS(13.97cm) HD (1280×720 pixels), IPS Glass
PROCESSOR1.4GHz 64bit Octa Core Qualcomm Snapdragon Processor1.3GHz Quad Core


OPERATING SYSTEMAndroid™  6.0 MarshmallowAndroid™  6.0 Marshmallow
MEMORY4GB RAM (Available in 64GB & 32GB Internal memory variants)3GB RAM with 32GB Internal memory upgradable upto 64GB
REAR CAMERA16MP Rear Camera16MP Rear camera
FRONT CAMERA8MP Front with Selfie-Flash5 MP Front Camera with selfie flash
BATTERY3000mAh with Qualcomm Quick Charge 3.04000mAh


CONNECTIVITY4G, LTE, 3G, Wi-Fi, Bluetooth and GPS4G, LTE, 3G, Wi-Fi, Bluetooth and GPS
GLOBAL POSITIONING SUPPORTBluetooth™ , Wi-Fi Hotspot, Wi-Fi Direct, Global Positioning System (A-GPS), FM with RDSBluetooth™ , Wi-Fi Hotspot, Wi-Fi Direct, Global Positioning System (A-GPS), FM with RDS
INBOX ACCESSORIESHandset (Inclusive of Battery), Special Adaptive 5V-9V Charger, Data Cable, Ear Phone, Screen Guard, SIM Insert Pin and Quick Start GuideHandset (Inclusive of Battery), Indian Charger, Data Cable, Ear Phone, Screen Guard, SIM Insert Pin and Quick Start Guide