ICC Women’s World Cup Final Creates a New Record on Hotstar

Hotstar, India’s leading video-on-demand platform, today announced record viewership for the ICC Women’s World Cup 2017 final between Indian and England.

This was India’s second-ever entry into a Women’s World Cup final, the first having been in 2005. The match peaked in the contentious 48th over with India needing 11 runs to win off 12 balls, recording a peak concurrency of 1.9 million simultaneous viewers. This was higher than the average concurrency of many of the marquee men’s cricket tournaments on Hotstar in the last year, a feat in its own right and an inflection point in women’s sports.

While Vivo IPL 2017 saw a predictable list of state-wise tune-ins, consistent with team loyalties, the Women’s World Cup saw a surprise entrant in UP, which along with Maharashtra, contributed to 25% of total viewership.

About Hotstar:

Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 300 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms.

The Hotstar Premium service showcases the best line up of TV shows, movies and sports from around the world, including Emmy Award winning shows like Game of Thrones, Veep and Silicon Valley, and live sporting tournaments including Premier League and F1 all at a monthly subscription fee of Rs. 199. Hotstar appropriated the top spot on iTunes as Apple TV’s App of the Year for India 2016.

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh