Gartner Says Asia Pacific Devices Shipments To Grow 3.2 Percent In 2015

Bangalore, India — Combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) in the Asia Pacific region are forecast to total 1.2 billion units in 2015, an increase of 3.2 percent over 2014 (see table 1), according to Gartner, Inc.

“Device penetration is very high in Asia Pacific – at or beyond saturation point in mature markets and major cities in the emerging markets,” said Gartner principal analyst Lillian Tay.

“Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market. From 2016, we expect the tablet market to resume growth from a stabilized base.”

MARKET TRENDS (1)The computing devices market is forecast to decline 1.9 percent this year, affected by weak demand for tablets. The PC market overall will continue to grow slightly, as shipments in the premium ultramobile category compensate for a decline in sales of traditional desk-based and notebook PCs.

Asia Pacific Devices Shipments by Device Type, 2014-2017 (Thousands of Units)

Device Type2014201520162017
Traditional PC (Deskbased and Notebook)93,12290,98390,03689,233
Ultramobile (Premium)9,53113,46016,11517,936
PC Market          102,653       104,442       106,152       107,169
Other Ultramobile (Tablets and Clamshells)67,77662,81663,24563,733
Computing Devices Market          170,428       167,258       169,397       170,901
Mobile Phones987,7251,028,3891,088,9871,111,488
Total Devices Market       1,158,153    1,195,647    1,258,384    1,282,390

Source: Gartner (March 2015)

Note: The Ultramobile (Premium) category includes devices such as Microsoft’s Windows 8 Intel x86 products and Apple’s MacBook Air.

The Ultramobile (Tablets and Clamshells) category includes devices such as, iPad, iPad Mini, Samsung Galaxy Tab S 10.5, Nexus 7 and Acer Iconia Tab 8, HP Pavilion 11, Lenovo Yoga 2 11 and Dell Inspiron 13.

The overall increase in device shipments is driven by 4.1 percent growth in the mobile phone market, as cheaper priced smartphones stimulate replacements, especially in emerging markets.

“Chinese vendors are aiming to grow in emerging Asian markets for their expansion plans outside China, as the local market is approaching saturation point,” said CK Lu, principal analyst at Gartner.

“However, local currency depreciation against the dollar is deterring Chinese handset makers from pushing down smartphone prices to reach wider segments,” he said. “This could limit their growth in 2015.”

Gartner’s detailed market forecast data is available to Gartner clients in the report “Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2012-2019, 1Q15 Update.

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh