Frost & Sullivan Recognizes KeyPoint Technologies’ with the “2015 North American Mobile Marketing New Product Innovation Award”

BANGALORE, INDIA— KeyPoint Technologies (KPT), an award-winning global linguistics innovator enabling intelligent human communication beyond mobile devices was recently presented the “2015 North American Mobile Marketing New Product Innovation Award” by Frost & Sullivan at its 2015 Growth, Innovation, and Leadership Awards in Santa Clara, California. Based on Frost & Sullivan’s recent analysis of the mobile marketing market, the award was in recognition of KeyPoint Technologies’ Search & Discovery platform ‘Xploree’.

Xploree is the industry’s first user-initiated, hyper-contextual platform available on multiple screens and apps. The next-generation mobile solution connects mobile users to the most relevant brands and services across platforms without exiting the current conversation app. The platform’s approach is based on capturing the user’s intent at a particular moment, and delivering highly relevant content and messages in a non-interruptive, simple and engaging manner.

Upon review of potential competition, Frost & Sullivan found that the patent pending Search and Discovery platform Xploree has the potential to bridge the gap between intent and action with relevance and enhance user engagement in the most effective ways as compared to any of the existing solutions.

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Mr. Sumit Goswami, CEO, KeyPoint Technologies said, “We are extremely thrilled to have received this award from Frost & Sullivan for Xploree’s capabilities. With user’s need to access relevant information and deals on the go, Xploree is the apt platform for brands to provide effective deals, coupons and content to mobile users at the right time and in a non-intrusive manner.”

Each year, Frost & Sullivan presents this award to a company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

Neha Wagh