Facebook Ads 101: How To Get Your Business Seen
With more than a billion active daily users, Facebook is by far the largest and most important digital media out there. Failing to realize just how important this network is can have a severe impact on your company’s chances for success.
The small businesses that do realize the importance of having a strong Facebook presence often skip advertising altogether, thinking it’s out of reach for their tight budgets and lack of time.
However, facebook advertising is no longer a privilege reserved for the large and rich businesses. Last year, Facebook reports showed a huge increase in the amount of advertisements they’ve seen from small businesses, with the total number exceeding a 50 million mark.
If you’ve just started a business, or are looking for ways to expand an existing one, now’s the high time to jump onto the ad train to success.
Thanks to the incredible targeting made possible by the huge amount of data Facebook holds on its users, small businesses have a fantastic opportunity to reach out to exactly the type of customer they’d want doing business with.
Advertising on Facebook couldn’t be more different from traditional advertising techniques, where advertisers usually cast a pretty wide web and hope the sheer scope of the ads would be enough to convert a fairly decent number of people. However, ads on Facebook are more like using a single bread crumb to fish in a densely packed pond – maximum return with a minimum amount of resources put in.
Not so good news
You’re probably not the first small business owner to realize the potential Facebook has to offer to your company. Extremely high competition means that you’ll probably have to cash out more than you initiallly thought you would, putting just a little big of a dent to your budget.
More good news + a solution
It’s not all dull and gloomy though. There’s a way to get the most out of Facebook ads and get your business seen without breaking the bank and losing your patience.
What you need is a solid strategy and a well thought out plan, and we’re here to help you with that.
Here are a few things you need to do in order to get the most out of Facebook and the amazing advertising features it offers.
1.Define your goals
Setting clear objectives from the start is mandatory. How else will you know where to go and how far you’ve come if you don’t even know what road you’re taking?
Think about what you want your ads to achieve: is it to generate conversions on your online store? Or would you rather just you ads help you increase your contact list?
Define what your goals are before proceeding to the next step, which is:
2.Define who you want to target
The approach you take towards ads and their content will largely depend on what kind of audience you want to target.
You might want to start by defining who your ideal customers are – does your business cater to a more refined, mature audience, or do you want to reach out to young people in a casual way?
There are a few ways you can target your audience, with the basic ones being by location, gender and age. This will help you narrow it down to a slightly smaller group, for example North American women aged 18 to 35.
The next step would be to target your customers according to their interests. Do your customers follow and like pages about health and beauty? Or do they prefer reading the news and engaging in political discussions?
Knowing their habits will help you target a more specific audience, thus significantly increasing the effectiveness and impact your ads will have. Get down to business and do your research before proceeding to the next step.
3.Create the ads
Now that you know what your goals are and what knd of audience you want to cater to, creating the ads should be a piece of cake.
If you’ve done the previous steps right, your ads will be an effective conversion tool, whether you’ve decided to make videos, promote sales or special offers, or just shared beautiful imagery connected to your brand.
Remember – keep the text short and memorable, and make sure you always have to offer something unique and valuable.
4.Set your budget
Depending on the audience you want to target, and the amount of time you want your ad to run, Facebook lets you choose two types of budgeting – a daily and a lifetime one.
The daily option will spread and pace your budget throughout each day you want your ad to run. Choosing the lifetime budget means deciding on the exact amount of time you want your ad to run, and then having Facebook pace your budget throughout the duration of that period.
Our advice is to stick to the lifetime budget option, especially if you’re new to Facebook advertising and are operating on a tight budget. While the daily budget yields more effective ads, the overall cost can often be significantly higher.
Bonus piece of advice
Social networks have increasingly become focused on mobile phones, and the internet seems to be going towards a mobile-oriented future as well.
An increasing amount of people is using the mobile version of Facebook only, which is why you should jump ahead of the curve and make sure all of your ads are mobile optimized. Not enough businesses are taking advantage of this relatively new trend, and it should give you a significant head start when it comes to marketing.
We hope this short guide through Facebook ads will help you start considering implementing this incredible new medium into your marketing strategy. But before we sign off, there’s another important piece of advice we’d like to share with you.
The effectiveness of your Facebook ads will largely depend on the quality of the website they lead people to. A strong social media presence is a must to attract visitors, but in order to convert them into paying customers, you absolutely must have an engaging, responsive website.
After all the trouble you went through with the ads, creating a website might seem like too big of a hassle. However, there’s a simple, fuss free way to create an amazing website that will do wonders for you business. We’re talking about website builders.
SITE123 is an incredible platform that allows you to create gorgeous, instantly responsive websites in minutes. Their easy to use features, intuitive interface, and dozens of pre made layouts make it a favorite among small business owners. Oh, and did we mention it’s completely free, too?
Ready to get your business seen? Start by creating an amazing free website and having your ads lead customers to it.