Coca-Cola today announced that global music superstar, Jason Derulo, will be creating the sound track to its 2018 FIFA World Cup™ campaign.
Coca-Cola and Jason Derulo have teamed-up to create the Coca-Cola anthem for the 2018 FIFA World Cup™ – “Colors”. The song is a true collaboration between Coca-Cola and Jason Derulo and celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.
Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said, “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup™.”
“Colors” will become the sound track to fans’ excitement for the tournament, as it begins playing across the world in the build-up to the kick off.
Jason Derulo added, “I was honored to work with Coca-Cola to create an anthem celebrating every team and their fans. ‘Colors’ represents the different flags and cultures from around the world and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup.”
With the tournament fast approaching, the partnership with Derulo marks the latest chapter in the marketing campaign from Coca-Cola and follows the beverage brand’s signing of its first ever-virtual ambassador, Alex Hunter within EA FIFA 18 game, and the launch of the 2018 FIFA World Cup™ Trophy Tour by Coca-Cola.
“Colors” will be released on March 16th and a sneak peek of the behind the scenes content and snippets of the song can be found here – www.coca-colacompany.com/FIFA2018Anthem
About the Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, Vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Jason Derulo
Jason Derulo is a multiplatinum powerhouse whose current hit “Swalla” has over 1.9 billion views on YouTube. With 102 million-plus single equivalent sales worldwide both his introductory breakout “Whatcha Say” and “Talk Dirty” [feat. 2 Chainz] reached quadruple-platinum status, while “Want To Want Me” and “Ridin’ Solo” went triple-platinum, and “Trumpets,” “Wiggle” [feat. Snoop Dogg], and “In My Head” earned double-platinum certifications. Platinum singles include “Marry Me,” “The Other Side,” and “It Girl,” while “Get Ugly” and “Don’t Wanna Go Home” went gold. Cumulative streams continue to soar, exceeding 6.3 billion and YouTube views surpass 4.4 billion. At radio, his music impacted a total audience of 20 billion-plus listeners with a staggering 3.5 billion spins. Jason is also a featured performer for the Monday Night Football theme, his clothing line LVL XIII launched in Bloomingdales this Fall, he has both a label and publishing deal with Warner Brothers Records, and he is currently an investor in both Catch L.A. and Rumble Boxing with Sylvester Stallone and Ashton Kutcher.
