LeEco Leads India Into Ecosystem TV Era With the Launch of its Super TVs

Global internet and technology conglomerate LeEco has ushered in a new era of content integrated Ecosystem TVs in India by launching its stunning Super3 series Ecosystem TV –Super3 X55, Super3 X65 and Super3 Max65 that supports the 3D display. With this launch, LeEco is all set to redefine TV viewing experience for Indian users by bringing its superlative technologies at indisputably disruptive prices.

Following the US$ 2 billion acquisition of leading American TV maker VIZIO on July 26th, LeEco is now making another significant move to expand its globally successful TV business. The release of the Super3Series marks the global technology giant’s dedication to further adopt the ecosystem model in India and provide Indian users with the best-in-class experience of internet ecosystem TV.

Today we’ve achieved a key milestone in our India journey. We are delighted to unveil our Super3 Series and believe that they will carve a niche in India, giving their unmatched specs and pricing. Our newly launched SuperTVs is a testimony to our commitment of bringing top-of-the-line devices and services to our users in India,” said TinMok, Vice President of Le Holdings and CEO of LeEco Asia Pacific.

LeEco, which entered the Indian smartphone market earlier this year, is riding high after the massive success of its Superphones. It also recently launched its own e-commerce marketplace LeMall which has received encouraging responses from consumers. With the launch of SuperTVs, LeEco has brought together key elements of its ecosystem model in India, including devices, content, applications and platform.

LeEco SuperTV X3-65 India

Experience Big with Super 3 Series

LeEco’s Super TVs are packed with numerous features that will bring big changes for consumers in India. Having been designed with future user scenarios of video, app, and game in mind, our Super TVs are future-proof, and are truly leaders among the majority of similarly configured products,” said Atul Jain, COO of Smart Electronics Business at LeEco India.

“With this launch, our portfolio now boasts of a range of screen sizes, optimised for bigger and futuristic experiences, driven by our content ecosystem. This is in line with our vision of ecosystem technology era, which is all about empowering Indian users with offerings that integrate exclusive content with the state of the art technologies at disruptive pricing,” he added.

LeEco’s exemplary 3D Model – Super3 Max65 – is the unmatched flagship and will certainly add a new dimension to 3D experience on TVs. Its polarised 3D feature will eliminate the major discomforts such as blurring and dizziness, which users usually face while watching 3D content. The 3D glasses that LeEco’s Super3 Max65 comes with, are of superior quality, eliminating the viewer discomfort and enhancing the overall user experience of 3D consumption. 

LeEco SuperTV X3-55 India

Key highlights of the Super3 Series

  1. Elegant on the outside, power-packed inside:

–          A strong all-metal body that exudes elegance and sophistication

–          Quad-core Cortex A17 CPU, a quad-core Graphics Processor and a top-of-the-line 60 fps 4K video decoder, enabling smoother playback, faster decoding&accurate computation

–          3GB of RAM and 16GB of internal storage guarantee smooth streaming and image clarity while multitasking

  1. Best-in-class display quality

–          4K Ultra HD displays with 8.29 million pixels ensuring a crystal-clear viewing experience

–          In-Plane Switching, 178degreewide viewing angle which will not let you miss a thing

–          Wide colour gamut of up to 85% NTSC, resulting in more vivid image

–          MACE PRO4 picture processor, making noise reduction a cinch

  1. An audio experience like never before

–          Dolby Audio and DTS premium sound ensure an ultimate music and entertainment experience

–          High-fidelity sound quality enables users to enjoy a cinema-like audio experience from the comfort of their living rooms

  1. Future-proof

–          Multi-purpose ports that are compatible with extensive external multimedia devices, meeting the needs of different family members

–          High-speed USB 3.0 port which is 10 times faster than USB 2.0, ensuring fast copying of videos, quick display of pictures and the support of a wide variety of audio, image and video formats

At the centre of these Super TVs is LeEco’ eUI5.5 user interface, which is at the heart of LeEco’s product development philosophy. The Ecosystem UI brings with it the option of customization that shows different apps depending on the frequency of use.The TVsareequipped with LeEco’s self-developed and renowned content-viewing apps such as Levidi, LIVE, LeView along with other tailor-made apps like Panosearch.

Making the user experience all the more comprehensible is LeEco’s Super Remote Control 3.0 which is the handiest and smartest remote in the market. The four-direction navigation buttons help users easily access different applications and functions. Users can also use it as an air mouse or gamepad to control multiple devices connected to the SuperTV. Furthermore, users can also grab their LeEco Superphones and point to the SuperTVs to surf to whichever channel they want.

Perfectly complementing the SuperTVs is the Yoga Stand that comes free of cost with them. The unique curvaceous stand contrasts well with the straight-line design of the TV set. It is distinctive, high-quality, and aesthetically pleasing, allowing the TV to be placed both firmly and beautifully.

LeEco Supertainment Membership extends to Bigger Screens

LeEco SuperTVs will change the way users consume content on televisions. All three SuperTVs will give access to one of the largest content libraries in India. Users can enjoy at least 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts.

With SuperTVs, users will also get access to a cloud storage space of 5TB with strict privacy protection so users can store pictures capturing memorable moments on the cloud and share them conveniently with family and friends.

Better-than-industry-standard Warranty & After-sales services

After-sales service of TVs is another pain-point for users as most products generally have a rather short warranty period. Once the TV hits its warranty, repairing becomes a frequent and difficult task. While one year is the industry standard for a new television warranty, LeEco doubles the industry standard by providing Super3 Series a 2-year product warranty. LeEco understands that the most easily damaged and expensive TV component is the panel. Therefore, the LeEco Super3 Series’ standard panel warranty will cover users for a full 4 years, while the industry standard for panel warranty is just1-2 years.

LeEco’s large after-sales service network in India with over 333 outlets at a convenient location is another advantage for users. Additionally, users will have access to a 24×7 call centre, offering services in nine languages.

Disruptive Pricing and Availability

The SuperTVs will surely disrupt the Indian TV market given its pricing. Super3 X55 – 139.7 cm (55)will be available forRs59,790, LeEco Super3 X65 – 163.9 cm (65)is priced atRs 99,790 and Super3 Max65– 163.9 cm (65) will come at a price of Rs 149,790. All three SuperTVs come with 2 years of VIP membership worth Rs 9,800.

Super TVs will be available to users through LeMall and Flipkart. Pre-sales on both platforms will be held from 10thto 12th. Offers on the two platforms includeRs5000 cash back with HDFC bank card, EMI option and more exciting ones.

Commenting on the launch Sandeep Karwa, Head – TVs & Large Appliances, Flipkart, said,Our journey with LeEco has been remarkable. It traces back a blockbuster beginning for LeEco’s debut in India on Flipkart. We are confident that the new TV series from the stable of LeEco will be a big hit too.”

He added, “It is our constant endeavour to identify quality products that can be made available at affordable prices. Known for superior technology and designs, LeEco’s smart range of Televisions will disrupt the TV market in India through Flipkart.”

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh