Three Things to Consider When Using Tablets at Trade Shows

If you walk around the show floor of almost any trade conference, you’ll see dozens of tablet or iPad kiosks scattered around the company booths. Whether they are being used to advertise products, capture contact information, or as a point of sale, tablets are definitely becoming the ultimate go-to utility device for organisations at trade shows and conferences. Secure iPad and tablet stands and enclosures at conferences are becoming more and more in demand as an increasing number of companies are looking for innovative ways to interact with their customers in a modern and up-to-date manner. If you are considering using tablets at your next trade show exhibit, here are a few things that you should do to make sure that you make the most of it.

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Planning the Content

When using tablet computers or iPads at your exhibition booth, the most important element is deciding what you’d like to accomplish from this. You should figure out which content or app you plan to display, as well as which provisions you will need to make before it is ready for use. If you plan to use new and unique content or content which is specific to your company, you may need to source a developer to come up with an app or display for you beforehand. Depending on the type of application needed, your organisation may be able to handle this internally – but you’ll need to make sure that you have enough time to make sure that everything is ready to run smoothly on the day.

Security

With so much potential for distractions at busy trade shows, it can be hard to have somebody keeping an eye on your exhibition booth and its content at all times. The last thing that you want is for your tablet devices to be stolen, which is why it’s important to choose displays and enclosures which are secure and can be left without any fear of theft. This will also free you up to walk around the show and promote your product, which can help to bring in further interest and custom. You can read more about secure tablet and iPad enclosures by clicking the link. The other concern is making sure that your tablet’s content is secure and controlled – if not, you’re running the risk of somebody changing the settings or even deleting your content, therefore having an enclosure which can prevent people from accessing the on off button or home/menu button can be key to security.

Setting Up the Environment

Setting up the booth environment is one of the most important factors that you’ll need to consider when exhibiting at a trade show, even more so if you plan to use tablet technology for extra interactivity with customers. Opting for a bigger booth space can allow you to be as creative as possible when setting up your iPad or tablet enclosure, with the two options typically being floor or countertop styles. You should base your decision on how you want your customers to engage and interact with your content.

Don’t forget, you’ll need to have electricity and internet connectivity all set up before you start!

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh