Mindtree Opens U.S.-Based “Digital Pumpkin”

Mindtree, a global technology services and digital transformation company, today announced the grand opening of its first international Digital Pumpkin innovation hub located within its Warren, NJ office. Building on the success of the original Digital Pumpkin at its global headquarters in Bangalore, India, the facility addresses the demand from Mindtree clients in the U.S. for an interactive space where multi-disciplinary teams can ideate, design and craft meaningful digital experiences.

Within the 16,000-square-foot Digital Pumpkin, businesses can build a culture of innovation by bringing together a multi-disciplinary team of experts from Mindtree and technology accelerators including partners such as start-ups with solutions that can benefit our clients. These come together to create empathetic user stories, personas and customer journey maps, functional prototypes and pilots for future projects. The space offers a multitude of solutions, accelerators and tools for clients to access and put plans into play, including: a Multichannel Site Builder, Consumer Engagement and Loyalty Platform, Next-Generation Unified Interface for Consumer-Centric Organizations and more. Through well-established methodologies, assets and processes, Mindtree experts leverage their technical skills, domain expertise and consulting capabilities to help clients leverage these solutions and turn ideas into lasting business advantage.

“Mindtree’s Digital Pumpkin is our jewel in the crown of helping our clients navigate Digital to produce high-impact business advantage,” said Rostow Ravanan, CEO of Mindtree. “It is the perfect laboratory to help catalyze digital ideas into real-world solutions and to ensure those solutions are infused across the entire organization. The success of our Bangalore-based Digital Pumpkin was overwhelming and led to creating a similar space to better serve our U.S. clients.”

Since the opening of the Bangalore-based Digital Pumpkin in 2013, the innovation hub has been the seedbed behind more than 50 major transformations.  The Warren, N.J. location will help Mindtree meet the demands of U.S.-based customers looking to access the expertise and platforms offered at the Digital Pumpkin without having to travel internationally. Among some of the most successful technologies that are part of The Digital Pumpkin portfolio include solutions around Internet of Things, Artificial Intelligence, Cognitive Solutions, Virtual & Augmented reality, Machine learning, Conversational, Cloud and Big data.  Mindtree’s partners will also be involved in finding solutions for our clients where appropriate.

For more information about The Digital Pumpkin and to watch videos showcasing the space, please visit here.

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh