ASUS Launches the Zenfone Go 4.5 2nd Generation – ZB452KG Variant in India

With prices starting at Rs. 5,299, and multiple color options to choose from, the dual-sim 3G phone is also available in two different camera specifications with Qualcomm Quad-core processor and enhanced battery

ASUS today launched the Zenfone Go 4.5 2nd generation – ZB452KG, a 3G- enabled smartphone with 4.5 inch display in India. Suited for the budget segment, the phone will be available on Flipkart, Snapdeal, Amazon, PayTM, Shopclues and in ASUS Exclusive Stores and all other offline stores, for prices starting at Rs. 5,299.

Sporting a stunning look, the Zenfone Go 2nd generation offers a unique balance of beauty and strength, and is available in two different camera specifications:

  • 0.3 MP + 5 MP (front + rear) priced at Rs. 5,299
  • 2 MP + 8 MP (front + rear) priced at Rs. 5,699

Equipped with ASUS’ PixelMaster technology, the smartphone offers 16 special camera modes to help users capture sharp and crystal-clear images while also having the ability to digitally enhance these images on the phone itself. The phone comes with an 854×480 (FWVGA) resolution for reproducing bright and vivid colors. The device will be available in 6 colors to suit different user personalities – Glamour Red, Ceramic White, Yellow, Silver Blue, Gold and Silver.

Announcing the availability, Mr. Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India, said, “The Zenfone Go 4.5 2nd generation embodies the ASUS spirit of providing luxury at an affordable price. A perfect accompaniment for those who seek to empower their lives, the smartphone packs in high-end specifications in an aesthetically appeasing design. We are sure the phone will be appreciated by the users, like our other products.”

The device runs on Android Lollipop 5.1, comes with a memory of 8 GB and offers Micro SD card support up to 64 GB in addition to a 100 GB lifetime ASUS web storage.

Key Highlights:

  • Premium Design: Metallic hairline finish lends the phone an air of luxury in a sleek form-factor rendering it to measure only 3.6 mm at its thinnest edge; the phone also offers a rear key for intuitive one hand control. Available in multiple six peppy colors – Glamour Red, Pearl White, Lemon Yellow, Glacier Grey, Silver Blue, and Sheer Gold. The phone matches its powerful performance with its premium looks.
  • PixelMaster Camera: Available in two different camera specifications ( 0.3 MP + 5 MP or 2 MP + 8 MP front and rear respectively), Zenfone Go 4.5 2nd generation offers important features like low-light mode, backlight (HDR) mode, zero shutter lag and beautification modes for improved pictures
  • Smooth Performance: The smartphone’s powerful Qualcomm Quad-core processor with 1 GB RAM enables multi-tasking with lag-free performance while the 2,070 mAh battery gives users the freedom to operate their phones for longer duration without charging
  • Enhanced User Interface: The enhanced ASUS ZenUI comes with multiple options for personalization and privacy with ZenMotion (touch and motion gestures) to make the user experience more enriching

Specifications of Go 4.5 2nd Gen

Product Name Zenfone Go 4.5 2nd Generation
Model ZB452KG
Operating system Brand-new ASUS ZenUI with Android 5.1 Lollipop
Processor Qualcomm® processor 1.2 GHz quad-core CPU
Display 4.5″ (Type 380nit) FWVGA 854×480
PixelMaster cameras 0.3MP + 5MP (front and rear)

2MP + 8MP (front and rear)

PixelMaster features: Low Light mode / Backlight (HDR) mode / Enhanced Beautification mode / zero shutter lag
Memory and storage 8GB , ASUS WebStorage 100GB (lifetime)

LPDDR2 1GBRAM

Micro SD card support, up to 64GB

Wireless 802.11b/g/n, Wi-Fi Direct, Bluetooth 4.0
Connectors 3.5mm audio jack, dual micro-SIM , micro USB
Location GPS/AGPS/GLONASS/BDS
Sensor Accelerometer, E-Compass, proximity, ambient-light,
Battery 2,070mAh removable battery
Color Pearl White/ / Glamour Red/ Lemon Yellow/Silver Blue/Silver/ Sheer Gold
Dimension / Weight 136.5 x 67 x 3.6~11 mm / 125g

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh