Cascade, India’s Largest Annual Inter-school Cultural Festival Ropes in SEVEN by MS Dhoni, a Part of Rhiti Group, as their Apparel Sponsor

  • SEVEN is a premier fitness and active lifestyle brand, a part of Rhiti Group, the undisputed leader in the sports marketing & management industry
  • Cascade is an eminent, extraordinary and entertaining All India inter-school cultural festival, hosted by The Jamnabai Narsee Alumni Association

Cascade, India’s largest annual inter-school cultural festival commemorates its silver jubilee milestone with a fan fare of sorts. The brand partnered with the ace fitness and active lifestyle brand for the #changemakers, named, SEVEN by MS Dhoni. Cascade 25 will be taking place over two weekends, 5th and 6th as well as 12th and 13th of August, 2017.
 
SEVEN which is a retail arm of Rhiti Group, will be the apparel sponsor for the event. The brand solely echoes the #changemakers attitude of its global brand ambassador, Indian cricketer and the former captain of the Indian National Cricket Team, Mahendra Singh Dhoni and offers a portfolio of Footwear, specifically meant for running and training and apparels and accessories, for running, training and after sports for both Men and Women.
 
Speaking about the grand event, Raunak Kapoor, Chairman – Cascade 25, said, “We are extremely elated to announce the completion of our 25 years of legacy. This is indeed a momentous occasion for us and we look forward to hosting the event with much more grandeur and vigor this year. Over the years, Cascade has become synonymous with creativity, talent, enthusiasm – and an opportunity for today’s heavily fraught school going child to just express himself or herself. With over 59 events spread across various section heads like Fine Arts, Literary Arts, Performing Arts, Informals, CasKids, Caspro and our star event, Numero Uno, every student gets a chance to showcase their talent. We are making the competition for the much revered trophy even tougher and a lot more interesting.”
 
“In its 25th and most grand edition yet, Cascade is not only going national, but also giving schools the opportunity to let their students participate from the comfort of their own home. For the first time ever, Cascade is going online! Every section head has a plethora of events that can be submitted online, and gives every student a chance to be a part of Cascade 25!” he added.
 
Cascade 25 will also host Aashayein, which started last year. It is an event where over 300 students from the lesser privileged schools of Mumbai, including Each One Teach One, Angel Xpress Foundation, RAH- Reach A Heart and Spark A Change, etc will be participating in various competitions to showcase their talents and stand a chance to win a fully sponsored scholarship by JNAA. The performance-based talent hunt is specifically meant for underprivileged students where they can showcase their skills and win an opportunity to hone their craft.
 
At the end of the 2 weekend grand fest there will be the finale, Numero Uno, a personality contest, judged by several renowned and prominent personalities. Earlier Cascade hosted the likes of Ranveer Singh, Salman Khan, Imtiaz Ali, Huma Qureshi, Shraddha Kapoor, Ayan Mukherjee, Arjun Rampal, Javed Jaffrey, Manish Paul and many more.
 
Cascade also encapsulates several sporting events to get adrenalines rushing – Swimming, Squash, Badminton and Table Tennis etc.

About Cascade
 
Cascade is Maharashtra’s largest interschool festival, which has been in existence since the past 25 years. The event hosted at a national level has around 60 schools participating with over 7000 students coming in and sharing the excitement of Cascade every year. Each year they have about 59 events under Literary Arts, Performing Arts, Fine Arts, Sports etc, as a part of the event.
 
Aashayein, is a recent initiative taken up by Cascade which caters to the underprivileged giving them a platform to showcase their talents in arts, dance and music and win scholarships for the same.
 
About Rhiti Group
 
Rhiti Group is a fully integrated sports marketing and management company offering athlete representation, sports asset management & marketing, event management, media rights distribution, sponsorship and consultancy services. Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate with the unremitting support of Devtosh Jha heading the business division, Prashant Singh leading the marketing and strategy citadel and Sandip Baksi as the commercial head. These key stakeholders bring their experience from various prominent names in the sports industry like Adidas, Reebok, Aldo and Bata and are excelling in providing guidance for the growth of the company. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar, Faf du Plessis, Mohit Sharma, Neil Taylor, Kaustubh Radkar and many more.
 
Rhiti Group has varied brands (DRCricket7; Fit7; Inspired Entertainment, Ranchi Rays, Chennaiyin F.C.; SEVEN a brand by MS Dhoni a retailing arm of the company; Bike Festival Of India) under its umbrella with its headquarters in New Delhi and regional offices in Mumbai, London, New York and Singapore.
 
Website: www.7.life

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh