This is not a Mobile Phone, it is a Creative Machine

Business Wire India
Following the recent announcement by OnePlus of its collaboration with acclaimed French fashion designer, Jean-Charles de Castelbajac, today marks the launch of “Callection”, an exclusive line of products co-created with JCC, which includes a limited-edition design of the company's flagship phone, the OnePlus 5 JCC+. In celebration of the collaboration, OnePlus will host pop-up events in Paris on September 22nd.  
 
Callection Shot on OnePlus
Limited edition Castelbajac OnePlus phone
T-shirt and tote bag from Callection

As a fashion pioneer, Castelbajac has been redefining the frontiers of art and fashion since the 1980s, when he first asked artists to paint his dresses. The exclusive “Callection”, made up of holsters, bags, caps, t-shirts, and a limited-edition OnePlus 5 design, is reflective of Castelbajac’s signature, chromatic style.
 
“We're always looking to try new things with partners who embody the Never Settle spirit,” said OnePlus Co-founder and Head of Global, Carl Pei. “It's been great collaborating with an icon like Jean-Charles Castelbajac, who is continuously bringing game-changing ideas to the fashion industry.”  
 
Known among his peers as the 'King of Unconventional', Castelbajac challenges the conventions of design, just as OnePlus challenges the conventions of the smartphone industry. The unique and contemporary collection is the product of two like-minded disruptors working together.  
 
“I always like looking towards the future,” said Castelbajac. “To change the world, you always need to be creative and work with people who are ahead of their time.”
 
To kick off the “Callection”, OnePlus has teamed up with iconic fashion boutique, colette to host a pop-up event at its retail store in Paris on September 22nd at 11:00 am CET. The line will be also available EU wide for purchase at OnePlus.net.
 
Through this collaboration, OnePlus once again demonstrates its commitment and willingness to share the best technology with the world, offering exceptional functionality for a unique experience.
  
The exclusive Castelbajac inspired OnePlus 5 device, with 8GB RAM, 128GB storage and a dual camera, will be available to buy only in Europe from October 2nd online at OnePlus.net for €559 EUR / £499 GBP.  
 
In India, the accessories line will be available for purchase via OnePlusstore.in or through referral points on OnePlusstore.in, starting at October 2nd. Customers will be able to buy limited edition “Callection” and “Never Settle” T-shirts for INR 1999 and a tote bag for INR 1599. More accessories, such as baseball cap which are part of an exclusive concept accessories line bringing the worlds of technology and fashion closer together, will be available at a later date via limited drops. 

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh